How Club Ducks Is Revolutionising Sponsorship Management for Clubs and SSOs

Managing sponsorships can be one of the most rewarding — and frustrating — parts of running a sports club or state sporting organisation (SSO). Between juggling renewals, fulfilling agreements, chasing invoices, and trying to keep sponsor relationships warm, it’s easy for even the most organised volunteer or coordinator to feel overwhelmed.

That’s exactly why Club Ducks was developed — to help clubs and SSOs simplify and strengthen their sponsorship operations, just as systems like Xero and MYOB revolutionised accounting management for businesses.

What We Learned from Clubs Across Australia

From our own research, we’ve learned that clubs, SSOs, and NSOs share many of the same challenges when managing sponsors.

We independently surveyed 100 clubs nationally, asking about their biggest pain points in sponsorship management.

The top three challenges were:

1. Lack of processes

2. Lack of resources

3. Lack of time

Sound familiar? You’re not alone — and that’s exactly where Club Ducks comes in.

How Club Ducks Tackles These Challenges

1. Lack of Processes

Many clubs told us their sponsor data was scattered across multiple spreadsheets, inboxes, and shared drives. Agreements go missing, delivery obligations aren’t tracked, and invoices are often overlooked. On top of that, sponsorship communication can become disjointed — especially when contact details are out of date or when new volunteers step into the role without a clear handover.

Club Ducks solves this by:

• Centralising sponsor data — including historical records — in a secure, easy-to-use platform.

• Streamlining workflows with built-in checklists that ensure nothing slips through the cracks.

• Reducing volunteer burnout by simplifying handovers and automating reminders.

• Providing an integrated proposal generator to create professional sponsorship documents in minutes — no graphic design skills required.

• Including built-in communication tools for both bulk and individual sponsor emails, eliminating the need (and cost) for platforms like Mailchimp.

The result? A consistent, professional, and stress-free sponsorship process from start to finish.

2. Lack of Resources

Smaller clubs and SSOs often don’t have the budget or staffing capacity to manage complex sponsorship programs. Club Ducks reduces the workload by automating repetitive tasks and providing a single source of truth for all sponsor activity.

You no longer need a full marketing team or expensive external tools — just the right system that does the heavy lifting for you.

3. Lack of Time

Time is the most precious resource in community sport. Between managing players, facilities, and events, sponsorship can easily fall to the bottom of the to-do list. Club Ducks gives time back to clubs by automating routine processes and keeping everything organised in one place.

No more chasing paperwork or digging through old emails — just simple, clear sponsorship management.

Tangible Outcomes for Real Clubs

With Club Ducks, clubs are already seeing:

• Less admin stress and fewer missed opportunities.

• More professional sponsor engagement and renewals.

• Better long-term relationships with sponsors built on trust and clarity.

Whether you’re managing five sponsors or fifty, Club Ducks helps you streamline your operations and focus on what really matters — growing your club.

Ready to Simplify Your Sponsorship Management?

Club Ducks is built for clubs and SSOs that want to work smarter, not harder